When it comes time to building a sustainable business online, most people in my opinion, don’t have the mental toughness to stay the course. That is perhaps one of the main reasons as to why the failure rate is so high in home based business models. Some estimates, put it at 95% plus failure rate. So, the obvious question to explore in this latest post is, why is it so high?
Part of the problem is because most of the individuals think its easy to make money online, with very little work. I mean come on – are you seriously still believing that nonsense. If so, its time to wake up and smell the coffee. Making money online is tough like its in the off line world. If it were easy, then you would see more millionaires in this online game.
The fact is, internet marketing is getting harder in terms of the competition. Google and the other search engines are constantly making adjustments to their algorithm’s to counter all the people trying to cheat the system. Honestly, the people behind the search engines have reminded us repeatedly, that they want the best and most relevant content on the top results. There are no perfect system out there, but trying to game the system, just doesn’t make sense.
I mean, look at any pro athlete that is at the top of their profession. People like Wayne Gretzky, one of the greatest players of all time in hockey. Look at people like Michael Jordan of the Chicago Bulls Basket Ball team. What did these 2 players have in common. They practiced non stop to be the best they could be. They had great coaches along the way. Nobody gets to that level without someone or multiple people along the way, giving them advice.
Who’s your coach for internet marketing?
Do you even have a coach that can help you or at least a place that you visit frequently to get some sage advice.
What is your mental toughness check list?
Here are a few tips to keep in mind to staying the course and actually being one of the few who does make it in this online jungle.
1. Study and learn the basics of what SEO is, WordPress, FTP, posting content to your site, how to set up your website. I have listed just a few to give you some examples. My other page called, how to make money, goes into great detail on setting up a website probably to long term success. I have recently added the first several sections to that page and will be adding on a lot more, to give you all that you need to understand the various elements and how they interact together.
2. Find a couple of sites, like this one 
that gives you tons of free internet marketing advice, minus all the fluff.
3. Take action and be consistent. This can be one of the toughest parts, because for many months or even years, you may go without making any real money in this business, but the ones that succeed, are willing to keep going. Don’t just listen to what I say or others. Once you have a basic understanding of how it works, explore yourself and try different things. Set aside so many hours per week that you will work on your business.
4. The internet is changing so rapidly, that its hard to keep up with the main changes. Embrace change because its the only thing that is truly constant.
5. Never give up. This industry can be absolutely brute and cut throat. It takes nerves of steel to keep doing it day in and day out. The key to success is that you must be willing to do today, what other’s are simply not willing to do. By doing so, in time, you can have tomorrow, what other’s can only dream of.
