There are so many ways to monetize your website, that it can be confusing on which way to go. The question on whether or not to use Google Adsense is always a personal choice. I personally don’t like using it on About Internet Marketing site for a variety of reasons.
However, lets first examine why you would consider using it. Google Adsense is basically a set it and forget it type of advertising. Once you make an application to Google and they approve you, then you will have access to your own code to track the clicks etc. You place that code into your website. The real work on your part is getting traffic. The best kind of traffic is organic SEO, because you will receive the highest amounts for click through rates.
What is Adsense?
Its a way for people to pay for advertising to appear on people’s websites for a certain amount per click. It makes Google billions of dollars a year. They share 68% of the revenue that’s generated by its partners. For many years, they simply refused to state
So, if you are the kind that, just wants to rank for organic keyword terms and put Adsense on it, go for it. I personally don’t like the pennies it pays out and people are becoming more and more blind to Adsense ads. Are there any pitfalls in placing Adsense on your site?
This is perhaps my biggest issue with Google about this whole program. If you design a site that’s made for Adsense – MFA as many people in internet marketing refer to it, you are likely at some point, to receive a manual review of your site. Generally, people have experienced a manual review when you top $100 per day. Some people don’t receive one till they hit $200 per day. I remember reading over at Linkvanareviews, Dan was up to $300/day and got nailed. He virtually lost his revenue over night. His account didn’t get banned, but most of those sites are useless.
How To Protect Your Site if Using Adsense
You can absolutely still use Adsense, but you just need to be smart about it. Many people believe that you will automatically get your site de-indexed. That simply is not true and just a myth. Google wants you to use this form of advertising because they make more money. However, they want the best information at the top of the search engines. Your site should always have quality information on it anyways, whether or not you use this method or not.
The other point to keep in mind for Adsense, is make sure you don’t over due where and how many blocks you use. Some authority sites got a major hit during the last major update, like Ezine articles. I would also ensure you have other forms of advertising, like affiliate offers.
What’s The Alternative To Google Adsense?
I would look for products or services in your niche. For instance, about internet marketing, I would look for and advertise affiliate products related to internet marketing. That’s just one example.
Here are some other ideas:
Clickbank
JV or Joint Ventures
Develop Your Own Products/Services
Lead Generation Companies (CPA – cost per click/CPL – cost per lead)- ex: NeverBlue
DigiResults
ShareaSale
Those will give you a few ideas. In addition, look at your competitors and see if they have affiliate programs. You can do a Google search for affiliate programs to see all the variety. There are literally thousands upon thousands of options, depending on the nich you are going for.
The most profitable of course, is when you develop your own products and/or services. Once you are starting to make money and have an established client base, you could even look at having your own membership site. Many people do this to generate residual income. Its a great way to have a certain amount of income coming every month.
Oh, and despite what some so called guru’s try to tell you, building a list is still a great option, in addition to everything else you do. It will Google proof your business, in case you ever loose your search rankings etc. I haven’t really focused on it for this site, although at some point, I will probably add something. For now, bookmark this site and if you would, please click on the like button below to show the love 